Hispanic Media Today. Serving Bilingual and Bicultural Audiences in the Digital Age

MIAMI–(BUSINESS WIRE)–BBC Worldwide has selected Comcast Media Center. To celebrate Hispanic heritage, CBeebies broadcasts 100% in Spanish in the United States in support of bilingual education.

The premiere site for Hispanic marketing and advertising research and insight, there were more TV shows and movies that feature bilingual and/or bicultural characters.. are undoubtedly the most valuable audiences for media companies today, and. Hispanic eSports Digital-Only Channel Launched By Telemundo.

US Hispanics: Who They Are, What They’re Doing on Digital and Ad Spending to Reach Them. Weekly Time Spent with Smartphone Activities Among US Hispanic vs. Total Consumers, Q4 2015 (minutes) Looking at the US Hispanic Population. US Hispanic Population Share, by Country of Origin, 2014 (% of total) The Often Forgotten Older Hispanics

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Today we’re releasing Hispanic Media Today: Serving Bilingual and Bicultural Audiences in the Digital Age, a new report that explores the origins of Hispanic* media in the United States, its growth in recent decades, the complex nature of Latino media and its diverse audiences. The report is an exploration into the challenges and opportunities to sustain hispanic media in the future.

FinancialContent will immediately integrate Quepasa’s contextual paid listings into an enhanced version of Studio 3.5, a bilingual. Serving the Latino population since 1998, Quepasa is a provider.

The addition of this innovative mobile programmatic data and performance marketing company will further enhance our digital capabilities to target audiences and consumers. Today. unique bilingual.

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Yet, Hispanic Millennials are different from other U.S. Hispanics in some fundamental ways – two-thirds are U.S. born and 40% are bilingual. heavy digital media consumption and technology usage..

There is huge opportunity for Spanish-language and bilingual media. Native Spanish-speaking and bilingual audiences in the U.S. are consuming Spanish-language media content at increasing rates. As these audiences look for news and information in the digital space, big Spanish-language media outlets are hustling to fill the gap.

Pitbull has also demonstrated that, despite what this author thinks about his musical contributions of late, today’s Hispanic culture is bilingual, bicultural and decides at any given moment whether it wishes to speak in Spanish or hear a Latin-tinged beat. Interestingly, Pitbull has recorded far more works in English than in Spanish.

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Within the US Hispanic population sits a subset of bicultural Hispanics-first- or second-generation citizens who grew up in the US, according to Aleena Roeschley, research director and multicultural expert at advertising research firm Communicus.